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will•ful (adj): determined; pertinacious; unruly; wild

Willful Wine Co. is the passion of owner and winemaker Pam Walden. She makes hand-crafted Pinot Noir, as well as limited amounts of other varietals. Production quantities are extremely limited. We encourage you to sign up to our wine club to ensure that you get some.



We are almost out of our 2012 wines! We have less than 10 cases each of our Pinot Noir & Cabernet Franc from one of the best vintages of the decade. 

2012 Northridge Pinot Noir - 2 cases left
2012 Winemaker Cuvée Pinot Noir - ?3 cases left
2012 Cabernet Franc (the last chance for Franc!) - 1 case left
Place your order now to make sure you don't miss the last of these balanced, complex, and ageable wines.


Willful Wine Co. is located at Urban Crush in Southeast Portland. Visit us during open hours for a tasting or call us to schedule a private tour or event!

URBAN CRUSH • 2025 SE 7th Ave, Portland, OR 97214

Thursday through Saturday from 12pm to 7pm
Sunday from 12pm to 5pm


PRESS (June 2015)
Read about our move to SE Portland last July! We are one of three wineries at the new location Urban Crush located at 2025 SE 7th Ave. near SE Harrison.

Click to read

Go Local PDX - Food (2015)
Read about Pam and three other moms and how they came to be winemakers in Oregon.
Click to Read

Radio Interview with Northwest Wine Night (2014)
Listen to the wonderful people at Northwest Wine Night Radio interview Pam about her origin story as a wine maker. (December 2014)
Click to listen, interview starts 14:05 minutes in.

Wine Enthusiast (Dec 2014) 
2012 Winemaker Cuvee Pinot Noir (91pts) is "a lovely example of the strengths of the 2012 vintage"; 2012 Willful Dundee Hills Pinot Noir (90pts); 2013 Jezebel Blanc (89pts, BEST BUY).

The Oregonian. (November 2013)
Read Katherine Cole's eloquent description of recent events and the story of Pam's start in winemaking
 Click to Read

Radio Interview with Food Studio (2013)
Listen to Pam's thoughts on the glory of Pinot Noir and the joy of dirt
Click to Listen

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Willful Wine Club